If you follow me on Instagram, then you already know that I use my content to attract clients.
But I don’t mainly use it to sign clients or get instant sales.
I use it for nurturing my audience 🌱
You see, before reaching out to me, my client would have first interacted with a lot of my content.
This includes my social media posts, website, video testimonials, etc.
✅ Interactions on social media posts
Before reaching out to me, many clients were just lurking on my content. Some lurked for a few weeks, while others lurked for at least 3 months.
Every piece of content I put out is made to educate my audience, help them experience quick wins, and make them feel connected through relatable and inspiring stories.
Overtime, their positive experiences with my content lead them to seek out my services.
So are you currently making content that educates, gives results, or connect?
✅ Letting them know about my offer
Most of the time, posting just isn’t enough.
So when I get new connections, followers, or post engagements from ideal clients, I make sure to let them know what I do and what problem I solve.
I don’t pitch my services or push for a sale. My goal is to be seen. So when the time is right, they’ll reach out to me.
Here’s an example 👇🏻
✅ Staying top of mind through the DMs
When I see an ideal client who knows what I do and is already consistently engaging with my content, I make sure to keep following up on them in the DMs.
A rule I follow is to give value when following up.
And when I do follow up, I never pitch.
I follow up by:
Sending them content they might enjoy
Sending resources, or lead magnets that might help them in their business
Offering to connect them with ideal clients or other service providers
Inviting them to a virtual coffee chat
You see, most service providers give up after following up 2-3 follow ups, which is why I aim to follow up around 8-12 times.
And it worked because I converted a 3 month old follower into a potential client!
How many times are you following up?
tl;dr - Your social media content isn’t meant to sell, it’s meant to nurture. Before a client becomes a client, a lot of interactions should have been made.
If you’re ready for additional support, here’s how I can help you:
A customized strategy and action plan to help you sign premium clients. Book a 60 minute consultation call here.
Create content that converts with my free guide here.
🎙 Podcast: Brand Start by Leo Grape — Leo is the founder of a local brand consultancy agency called The Vineyard. This podcasts focuses on how you can start your own brand and grow your business. It talks about the entrepreneurial journey of various founders on how they started their career as business owners along with their thoughts, failures and success as they built their brands.
☕️ Coffee Chats: I created a new goal of having 1-3 coffee chats a week. Interested in having a friendly conversation? Feel free to book a call here. I’d be happy to meet you!