Since 2020, I’ve posted over 330 pieces of content.
So today, I decided to share my entire content creation process.
This email will take 4 mins to read.
When I started creating content, these were my 2 biggest challenges:
Generating enough content ideas for the week
Creating content FAST
That’s because I didn’t have the right systems and process in place.
So today, I’ll be sharing my 6-step process that has helped me:
Create 20 pcs of content in 1 day
Consistently post on 2 different platforms (Instagram and LinkedIn)
Never run out of content ideas
When I first started, I generated content ideas through market research. I would regularly ask my ideal audience about their biggest challenges.
Some questions I’ve asked are:
What’s your biggest challenge when it comes to building your online presence?
How do you think personal branding can help your business?
What’s you biggest challenge when it comes to engaging your audience?
After building a following, I would use my audience to generate content ideas. Whenever someone engages with my content, I always ask them this question:
“What type of content would you like to see more of?”
Whenever I get a new content idea, I would capture that idea in my Notes app.
On a weekly basis, I would save the following Tweets and LinkedIn posts in Notion:
Content from big copywriters
Top performing posts of big creators
(Check out the last section of this newsletter for a few recommended accounts to follow).
After curating these posts, I would turn them into fill-in-the-blank templates for future use.
Instead of creating new content from scratch, it’s better to use content that already works.
Here’s an example of how I turn them into templates 👇🏻
Original Tweet:
I made $0 online in 2019.
3 years later:
100M+ impressions
$1.7M in online income
4 successful revenue streams
What changed?
I started writing online every day.
Here's my simple 4-step process.
How I would templatize it:
I made $X in {year}
X years later:
{Transformation that my ideal clients desire}
{Transformation that my ideal clients desire}
{Transformation that my ideal clients desire}
What changed?
{What I started doing}
Here’s my simple X-step process.
Every 2 weeks, I would plan and write my content.
I transfer the ideas I’ve capture in my Notes app to my content calendar in Notion.
On Instagram, I would alternate between design posts and educational carousels.
On LinkedIn, I follow this schedule:
Monday: Personal Story
Tuesday: Video Content from a Consultation
Wednesday: Educational Content about personal branding
Thursday: Video Content from a Consultation
Aside from using the templates I created in Step 2, I also use the following formulas for my copy:
PAS: Pain-Agitate-Solve
AIDA: Attention-Interest-Desire-Action
The Hero’s Journey
To speed up the writing process, I would limit myself to 10 mins per post.
This pressures me to flush out all my ideas at once. Later on, I would take another 5-10 minutes to refine it.
Success leaves clues.
Every week, I would review my content. This helps me find out what works and what doesn’t work.
I do this by identifying patterns in my top and worst performing content.
I would ask myself these questions:
What keywords helped make this post successful?
Do these tackle a common topic/challenge/desire?
What’s 1 thing I can do to make this post better?
The reason why I never run out of content ideas is because I reuse them.
I take my past content (especially top performing posts), and just write it in a different way.
I do this by asking myself these questions:
What personal story can I share that’s related to this idea?
What observation about my audience can I share about this idea?
What can I teach my audience about this idea?
Are there any tools or resources I can share?
Here’s an example 👇🏻
If I want to talk about content creation, I can do this by sharing:
My personal journey with it
My observation around why many struggle with staying consistent
My own content creation process my audience can follow
Tools I use for content creation
TL;DR
Capture Ideas
Curate & Templatize
Plan
Write
Review
Reuse
If you’re ready for additional support, here’s how I can help you:
A customized strategy and action plan to help you sign premium clients. Book a 60 minute consultation call here.
Create content that converts with my free guide here.
🐦 Must follow Twitter Accounts — Here are some copywriters I follow. I’ve already templatized a few of their tweets too.
🛠 Tools: Twemex (Chrome Extension) — When you land on someone’s account, this shows their best Tweets.
📖 Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown — If you’re the type of person who can’t prioritize, feels overworked, or overcommit, then I 100% recommend you read this book. This helps you become more selective with what you do so that you can focus on what’s actually essential.
