As designers, I’m sure we get asked that A LOT.
And what usually happens is this:
We come up with a magic figure, we send our rate to the client, and then we get ghosted. Sometimes the client might even haggle for a lower rate.
This happened to me too.
Now, whenever someone inquires about my rates, I make sure to jump on a call with them first.
Here’s why:
⭐️ Serious clients appreciate your effort to get on a call with them and actually learn about their business.
⭐️ You’ll have a clear understanding of what they need. Is it a full brand strategy? Maybe they just need social media templates?
⭐️ This weeds out clients who are only looking for the best price. They were never interested in what you can do.
⭐️ You can build rapport and get through their objections
Hi,
It depends on what exactly it is that you need help with.
I have learned not to assume that every client wants or needs exactly the same.
How about we hop on a quick 30 min call so I can run through a few things that experience has taught me I need to clarify before I can quote a fair fee?
Patty
That’s it! Of course, change it up a bit to match their inquiry.
You want to let them know that your rates vary and it depends on what exactly they need.
The key is in the follow-up.
I’ve had many clients who leave me at seen zone or don’t reply.
But that doesn’t mean they’re not interested.
They’re usually just so busy that they forgot to reply.
I usually follow-up 3-4 times. Even after those 3-4 follow ups, I make sure to check on them a few weeks after the last follow up.
Creating a discovery call script is also something I help my consultation clients with.
I offer 90-minute consultations for creative freelancers, and it includes:
✅ A strategic document that contains a summary of our call, suggested action steps, templates you can use, and scripts.
✅ 4-weeks worth of accountability (you can also take this time to ask me your burning questions)
Topics I’ve gone through with other freelancers are:
Finding their niche
How to do market research
Content Creation
See you guys next week!
Patty 🤩
P.S. Timezones can be tricky, so feel free to reach out if you want me to open slots for selected days or times.
tl;dr — Sell your client to a discovery call. Don’t immediately respond to every inquiry through the DMs.
If you’re ready for additional support, here’s how I can help you:
A customized strategy and action plan to help you sign premium clients. Book a 60 minute consultation call here.
Create content that converts with my free guide here.
▶️ YouTube: 5 Rules on How To Rule Your Sales Call by the futur — This is relevant for Discovery Calls too. It’s a quick watch since it’s just 5 mins. It goes through HOW you should act and navigate through a call.